A hotel developer sued the consulting firm it had hired to make the financial projections associated with a large metropolitan hotel project. Mr. Ross testified at trial regarding the out of pocket expenditures connected with the project and calculated total damages by adding to these out of pocket losses the loss in value of the real estate. The jury found in favor of developer and awarded almost all of the damages testified to by Mr. Ross. The jury also found fraudulent conduct on the part of the consulting firm and awarded punitive damages. Mr. Ross then testified about the minimum amount of punitive damages that would be effective, using an objective methodology he developed. The jury awarded punitive damages in a sum even greater than Mr. Ross’s minimum amount.